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01 Sorrento

A three-language website for an ice cream machine distributor

A rebuild of the 2014 website of Sorrento, a Hungarian distributor of ice cream machines, ice cream powders and giant cone decorations.

Open the redesignOpen the old website

Both open in a new tab as copies on our site, with personal details hidden.

The Sorrento home page after our redesign
The Sorrento home page before our redesign
The Sorrento home page before and after the redesign

The challenge

The old website dated from 2014. Its fixed-width layout didn’t adapt to phones, the English and German versions only said “Coming soon”, and prices and machine specifications were hard to find in long blocks of text.

Our approach

We built the design around the stars-and-stripes look of the Sorrento machines: navy, red and cream, waving stripes, condensed poster type and the script lettering of the original logo. Visitors can switch between three colour schemes and two styles, and the site remembers their choice.

Every page now exists in Hungarian, English and German. The machine specifications became a clear spec sheet, prices sit next to each product, and the old Hungarian addresses still work, so existing links and search results lead to the right pages.

In numbers

  • 3Languages, up from one
  • 18Pages, six in each language
  • 6Looks to choose from: three colour schemes in two styles

The outcomeA fast, static website that works on every screen size and in three languages, costs little to host, and filters spam from the contact form without a captcha.

Design system

Colours and fonts

Colour

Typography

AaBig Shoulders DisplayBarlow

Delivered

  • Redesign of every page
  • Hungarian, English and German
  • Three colour schemes, two styles
  • 3D product renders
  • Responsive WebP images
  • Contact form with spam protection

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